II CONGRESS OF THE LATIN AMERICAN ASSOCIATION
OF UNIVERSITIES OF PUBLIC RELATIONS CAREER (ALACAURP),
ORGANIZED BY THE SCHOOL OF SCIENCES OF COMMUNICATION
OF THE UNIVERSITY OF SAN MARTIN DE PORRES
Organized by the Professional School of Sciences
of Communication of the University of San Martín
de Porres, it was held in Lima during October
15th, 16th. and 17th, 2003. The Second Congress
of the Latin American Association of University
of Public Relations career (ALACAURP), counted
on the attendance of around thousand two hundred
participants and was held at the Convention
center of the Hotel Maria Angola in Miraflores.
ALACAURP associates many Universities of Latin
America that impel the academic development
and research in the field of Public Relations.
The University of San Martín de Porres
hosted the organization and the presidency of
it was exerted, at the moment, by Dr. Johan
Leuridan Huys, Dean of the Faculty of Sciences
of Communication, Tourism and of Psychology
of the mentioned University.
The Congress counted with the participation
of representatives guests from foreign and Peruvian
universities; integrated by professors and students,
as well as with the attendance of public relationists
from other organizations of the country. Assistants
from foreign institutions like Universidad Autónoma
of Guadalajara, Mexico; Universidad Nacional
de Lomas de Zamora from Buenos Aires, Argentina;
Universidad Nur de Santa Cruz from Sierra de
Bolivia; Florida University of the United States,
Universidad Autónoma de Barcelona, Spain;
and the Albert Jacquard Institute of High Studies
of Public Relations from Belgium.
The university of Florida was represented by
its dean, Terry Hynes, Ph.D. and the Albert
Institute Jacquard by the Lic. Anne Pirotte.
Between the Peruvian Universities: The University
of Piura, Universidad de San Agustín
de Arequipa, University of the Center of Peru,
National University of Piura, Particular University
Antenor Orrego de Trujillo, National University
San Luis Gonzaga de Ica, University Jose Faustino
Sanchez Carrión de Huacho and the National
University deTacna were represented.
The central subject of the event was “Public
Relations and Enterprise Development”,
around it, important spaces of reflection were
opened and debates, standing out the special
use of the modern Public Relations in the enterprise
strategic management, that grant special attention
to the local realities.
Mg. Horacio Alberto Gegunde, Vicerector of the
Universidad Nacional de Lomas de Zamora of Argentina
and President of the Inter-American Confederation
of Public Relations acted like exhibitors; Dr
Antoni Noguero i Grau, professor of the University
of Barcelona and President of the University
European Foundation of Public Relations; Master
Jose Carrera Rios, Dean of the Faculty of Social
Sciences of the Equinoccial University of Quito,
Ecuador; the Mag. Elizabeth Palenque Suárez,
Adviser of Public Relations career of the University
of Santa Cruz of the Sierra Bolivia; Lic. Víctor
Escalante Vera, Director of Communications and
Development of the Universidad Autónoma
of Guadalajara, Mexico; Dr Ronnie Moscol Mogollón,
professor of the University de Piura; and Mg.
Carlos Guevara Zúñiga, Coordinator
of the Area of Investigation of the Nur University
of Santa Cruz of Sierra Bolivia.
On October 16th. , a multivideoconference that
connected Peru with Spain and Argentina, had
the participation of consultants and specialists
in Public Relations of these countries, interchanged
experiences and acquited consultations with
the participant presents in the central audience
in Lima.
From Spain, Ana Fornesa, Director of Parliamentary
Relations and Communication of the Parliament
of Catalunya; Agustín de Uribe y Salazar,
President of ADECEC and Vicepresident of the
School of Advertising and Public Relations of
Catalunya; Sergio Loughny Castells, Director
of Institutional Relations and Communication
of the Inverama Group; and from Argentina, Diego
Dillenberger, Director of the Magazine Image;
Ricardo De Los Santos, President of the Professional
Council of Public Relations of the Province
of Buenos Aires; and Aldo Leporati, educational
of Public Relations. In Lima the panel was integrated
by Dr Antonio Noguero i Grau and Lic. Ana Cecilia
Prado, University Director of Technical Cooperation
the International of the National University
of the Center of Peru, having the general coordination,
Dr Emilio Solórzano Hernandez of the
University of San Martín de Porres.
During the closing act, Dr Johan Leuridan Huys,
Dean of the Faculty of Sciences of Communication,
Tourism and of Psychology, gave to Dr Antonio
Noguero i Grau, President of the University
European Foundation of Public Relations, the
Rectoral Resolution and Diploma of Honor whereupon
the University of San Martín de Porres
incorporate him like Honorarium Professor, in
merit of his qualifications and academic contribution
to his university.
The Second Congress of ALACAURP counted on the
auspices of the Inter-American Confederation
of Public Relations (CONFIARP), Public Relationists
Federation of Peru (FEREP) and Backus.
